Real people. Real fits. 9,000+ pieces sold. 1,400+ five-star reviews.

Clean cuts. Fits that land right on shoulders, chest, length (slightly oversized)

Mid-weight comfort. Not flimsy. Not bulky. Just right.

Built different. Reinforced seams, ribs that don’t wave.

Daily uniform energy. Commute, gym, coffee, chill — one hoodie for everything.

No dropshipping. Trusted Canadian partners. Real quality.

Small batch. Big hype. When colors drop… they don’t sit long.

Designed by Canadians. Supported by Canadians. Shipped from Canadian hands.

Hi, I’m Dina. I started this brand from home — balancing two kids, late-night packing, and a husband cheering behind the scenes. Today, we’ve grown… but we still care the same way we did on day one. Small enough to notice the details. Big enough to deliver.